01 / THE ART
The details that say,
“That’s my dog.”
Researching each breed’s expression, build, coat colors and character. Developing distinctive artwork, revisiting the details and listening to the people who know these dogs best.
Donations & Business Support
A little heart goes a long way
For the dogs who make us who we are.
The head tilt you know by heart. The paws that follow you from room to room. That unmistakable feeling of being their person.
We’re building Heart of the Breed to put that love into art you’re proud to wear—and a community where every breed belongs. Your support helps us build it with care, one breed at a time.
Voluntary support for our independent, for-profit business. Contributions are not tax-deductible charitable donations.
AI-created illustration, currently in development.
Breed by breedThoughtful artworkQuality before releaseA community built with heart
There’s real work behind every design
Not just a dog on a shirt.
Your kind of dog.
Our ambition is to celebrate 400+ dog breeds with the attention each deserves. Your support helps give that work room to grow.
The details that say,
02 / THE SHIRT
Something you’ll love
to reach for.
Ordering and reviewing physical samples for fabric, fit, print detail and wash performance. A beautiful screen preview is only the beginning; the shirt has to earn its place in your wardrobe.
03 / THE POSSIBILITIES
More ways to make
it feel like yours.
Building toward more breed designs and thoughtful personalization, while developing the journal, website and community that bring us together. Customization is part of the work ahead.
The Newfoundland, in the moments that matter
Big hearts. A world of expression.
The joyful splash. The quiet lean. The invitation to play. The peace of being close. We’re developing artwork around the little moments that make you smile and say, “That’s my kind of dog.”
A heart for the water
That wonderful, whole-body joy.
The quiet lean
A little closer. Always.
A little mischief
Big paws. Bigger plans.
Perfectly at peace
The trust of feeling at home.
Four Newfoundland coat colors, each with a moment of its own. AI-created editorial artwork, in development. Select any artwork to view it larger.
Discover the heart of the NewfoundlandHere nowA place to discover and connect
Our breed directory, Newfoundland journal feature and community pages are live. Explore, share a story, or tell us which breed you’d love to see next.
In developmentFrom artwork to a shirt we can stand behind
The first Newfoundland apparel concept is being developed. Physical sample review is still ahead; the full breed collection and personalization options are our longer-term goal.
To the people helping us build this
You’re part of the heart of it.
We know a dog is never “just a dog.” They’re the hello at the door, the steady presence on a hard day, and the little personality that changes a whole home.
That’s the feeling we want this brand to carry. When you support Heart of the Breed, you help make space for the research, revisions, samples and everyday effort behind it.
Whether you contribute, share a story or simply tell another dog person about us, we appreciate you. You don’t have to give to belong here. You already do.
With heart, Heart of the Breed
Help build what comes next
One thoughtful design.
One more breed.
A little more joy.
Voluntary contributions help support artwork development, garment and print samples, website improvements, and the everyday costs of building Heart of the Breed.
There’s no perfect amount—and no expectation. We’re grateful for every way you choose to be part of this.
An amount you choose · One time
A little support. A lot of heart.
Choose your own contribution in USD and review everything on PayPal before you confirm. Thank you for helping us take the next thoughtful step.
Choose your amount with PayPalHeart of the Breed is an independent, for-profit business, not a charity. Contributions support the business and are not tax-deductible charitable donations.
This is voluntary business support, separate from an apparel order. PayPal currently displays the receiving account holder’s name and provides your payment confirmation. Your payment details stay on PayPal.
A few honest answers
Give with a clear heart.
What will my support help fund?
Contributions support the development and general operating costs of Heart of the Breed, including artwork, physical samples, the website and community. They are not held in a charitable fund or assigned to a specific project, and we don’t promise a particular allocation or release date.
Is this a charitable donation?
No. This is voluntary support for a for-profit business. We are not a charity or a 501(c)(3) nonprofit, and contributions are not tax-deductible charitable donations. This page does not raise money for a rescue, shelter, breed club or other nonprofit.
Does a contribution include a shirt or a custom design?
No. A contribution is separate from a product purchase and does not include goods, ownership, investment returns, customization, or feature priority. Apparel will be sold through available product listings as designs are completed and reviewed.
Can I help in another way?
Absolutely. Request your breed, share the journal, join the launch list below, or add your voice to the Heart Pack community. Your enthusiasm and thoughtful feedback help us understand what matters to the people we’re building this for.
A little encouragement can travel a long way. Help another dog person find their place here.